In-App Purchases (IAPs)Many mobile games thrive on in-app purchases, where players buy virtual goods, power-ups, skins, or other digital assets.Examples:
- Candy Crush Saga: Players purchase extra moves, boosters, and lives.
- Clash of Clans: Offers gems for speeding up gameplay or unlocking new features.
Why it works:
- It provides value to players seeking faster progression.
- Often integrated with the "freemium" model, encouraging initial engagement before offering paid options.
Battle Pass SystemsBattle Passes offer players tiered rewards based on their in-game performance over a specific period.
Examples:
- Fortnite: A battle pass system grants exclusive skins, emotes, and other rewards.
- Call of Duty: Warzone: Includes both free and premium tiers of rewards.
Why it works:
- Encourages ongoing engagement with clear incentives.
- Creates a sense of exclusivity for premium rewards.
AdvertisementsAds in games are a straightforward way to monetize free-to-play titles, especially mobile games.
Examples:
- Angry Birds: Offers rewards like extra lives or in-game currency in exchange for watching ads.
- Subway Surfers: Incorporates video ads for bonus content.
Why it works:
- Players can choose to interact with ads, creating a non-intrusive experience.
- Revenue generation is tied directly to user engagement.
